Plastic Free July

Always good recyclers and conscious consumers our family did not seriously tackle waste until we took up the challenge of Plastic Free July in 2016. It was a revelation.

The awareness that comes with committing to reducing plastic in your life is surprising. Avoiding the stuff is, in essence, extremely challenging and confronting. It requires a rethink about how you will accomplish everyday tasks that previously went unnoticed – especially when it comes to buying food.

One of our biggest challenges has been relinquishing convenience because everything that is fast or processed comes in plastic. The rewards, however, outweigh the disadvantages – we are empowered and encouraged by our progress. It has inspired us and others, leading to countless conversations about the issues surrounding waste generated by consumption.

This journey has generated the idea of a business to empower others who care about their food and its impacts on the earth.